➥      No social media presence, leading to very low local awareness—especially for ice cream cakes.

➥      Customers didn’t know ice cream cakes were available, resulting in missed sales opportunities.

➥      No engaging content to showcase the product variety and celebration use-cases.

➥      Lack of a dedicated brochure or visual aid to promote ice cream cakes in-store or online.

➥      Needed to position the store as a go-to spot for birthdays and celebrations, not just casual                  desserts.