Bathroom Banao
Construction
CHALLENGES
➥ Low awareness of the brand in a highly fragmented renovation market.
➥ Customers were unsure about when and why to renovate bathrooms.
➥ Lack of trust, especially for big-ticket renovation decisions made online.
➥ No digital content educating people about the process or benefits.
➥ Zero social media presence and no direct sales communication setup.
SOLUTION
We rolled out an engaging content strategy and ran Meta ads targeting renovation-ready households.
✔ 300+ direct message conversations from ads
✔ 3,00,254+ video views
✔ Built a social media presence from 0 to 115 organic followers in just 2 months
✔ Achieved a 10%+ conversion rate on bathroom renovation projects
IMPACT
Sales were minimal because most people didn’t even know they needed a bathroom renovation or who to trust for it. We addressed this by creating relatable videos and posts around common bathroom problems, why timely renovation matters, and how the brand could help. We also introduced the founder through personal branding videos, helping potential customers connect with a real face and build trust in the brand.