285K+
Ad Views
10.3%
Conversion Rate
6K+
Message Conversations
About
House of Nature is an Ahmedabad-based dairy brand offering A2 Gir cow milk, buffalo milk, Bilona ghee, Kakrej ghee, and buffalo ghee, products rooted in purity, tradition, and wellness. But great products don’t sell themselves. With barely any digital presence, minimal sales, and little consumer education around A2 milk, the brand wasn’t being seen...or believed. That’s where we stepped in.
Challenges
Even with a genuinely premium product, House of Nature faced 5 critical hurdles:
Lack of consumer education
– Most people didn’t know what A2 milk was or why it should matter to them or their kids.
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Minimal trust in the category
– Too many “organic” brands had made tall claims. Customers were skeptical and cautious.
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Weak social media storytelling
– Inconsistent visuals, no content rhythm, and no emotional storytelling to connect with the audience.
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No digital funnel for sales or inquiries
– Despite being on Instagram, conversations rarely turned into customers.
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Zero paid marketing or retargeting
– No Meta ads, no awareness campaigns, and no digital retargeting meant no scalable growth.
Impact
Dairy isn’t just a product…it’s a part of people’s homes, their children’s diets, their health.
We didn’t sell milk. We sold confidence. We educated. We simplified. We humanized.
Here’s what we achieved:
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28,53,779 views on Meta ad campaigns across videos and carousels.
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6,000+ meaningful message conversations (and real purchase intent).
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8,30,782 reach from highly targeted Meta campaigns.
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54% increase in organic followers, from 1,200 to 1,850 in 4 months.
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10.3% conversion rate for milk and ghee orders from leads.
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Trust from families, mothers, and health-first audiences grew exponentially.
Solution
We didn’t sell health. We revived memories. Of the ghee your dadi made. Of milk that actually smelled like milk. Of trust that didn’t need a certificate…just a taste.
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Here’s what changed:
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Created an educational content strategy that tackled myths, explained A2 benefits, and connected emotionally with families and mothers.
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Launched high-performing Reels and posts showing real comparisons (A1 vs A2), digestion benefits, and ghee-making processes.
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Used storytelling and visuals to make heritage feel modern and credible.
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Launched Meta ad campaigns targeted at health-conscious audiences, families, and foodies in Ahmedabad.
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Turned message conversions into orders, using conversational selling and local delivery prompts.
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We gave the brand a language people understood, a rhythm people trusted, and answers they were desperately searching for.
The Outcome?
House of Nature became more than just another dairy brand…it became the choice for those who wanted better for their families.
People stopped asking, “What is A2 milk?” and started saying, “Where can I get yours?”
And that?
This is the power of real stories, clearly told and smartly executed.