➥      Low awareness about 92.5 silver jewellery and its value compared to regular silver or gold.

➥      Lack of online presence and minimal brand recognition in a competitive jewellery market.

➥      No clear communication on why customers should choose 92.5 silver for daily or festive wear.

➥      Founder's story and expertise were not visible, limiting trust and brand connection.

➥      ​​Needed to build engaging, educational content that balanced luxury appeal with affordability.