➥      Very limited online presence, despite being a one-of-a-kind science-based theme park.

➥      Low brand awareness, especially among tourists and families visiting Goa.

➥      Needed to explain the park’s unique concept in a fun, engaging way to attract footfall.

➥      No previous digital ad campaigns, making it difficult to target the right audience effectively.

➥      Lack of visual content and storytelling to showcase experiences inside the park.