➥      Zero social media presence, making it hard to attract and engage local food lovers.

➥      No defined brand identity or visual tone, especially for a fun, youth-focused audience.

➥      Needed box packaging design that felt vibrant, Instagram-worthy, and matched the brand vibe.

➥      Difficulty in communicating the unique combo of donuts and ice cream in a cluttered F&B                    market

➥      ​​Lack of clear messaging that highlighted their freshness, taste, and late-night availability.